Website Update / SMS Registration System
The Client: Easy Go Education (Istanbul, Turkey)
Project Brief:
Although obtaining a high visitor count to the existing e-commerce website, our client was not successfully converting site visitors to sales of their flagship product, “What Is This?”â„¢, an educational English language game for children.
Our brief for the project was to increase the conversion rate of site visitors to sales, build their marketing database from the ground up and expedite the sales of their educational gaming product. In consultation with Easy Go Education’s marketing department, we devised a website registration system whereby a user goes into a chance draw to win one of four games given away every month for a period of three months.
If the registrant is located within Turkey and has not yet purchased the game, they are sent a unique discount code by SMS to their cell phone, this discount code is valid for a period of 7 days from registration date and redeemable at the point of checkout, thus increasing the user’s urgency to order online.
Easy Go Education are now able to track the demographic of site visitors and purchasers, thus enabling more intelligent marketing campaigns targeted at known successful demographic groups into the future.
Technologies:
- ASP
- PHP
- Ajax with JSONP data type
- MYSQL
- Java Script
- jQuery
- XHTML
- CSS
